About Us


In the healthy food market by partnering with Blossoms BH Wholesale. We Work Really Hard, So You Don't Have To.

The Company

Blossoms BH Wholesale at a Glance

Blossoms BH Wholesale Pty Ltd, the sister company of Successfield Pty Ltd, specialise for Australian and New Zealand made products only.  We  distributes  products range to wide network of clients in Sydney, Melbourne, Brisbane, Cairns, Perth and Adelaide. The range includes well-regarded Australian and New Zealand Skin Care brands such as Eaoron, Royal Nectar, Karen Murrell, Perfect Potion, Botani, Glamourflage, Hola, Nueco, Linden leaves, Chantell and Vitaman; Australian and New Zealand supplements brands such as Bioisland, Nature’s Way, Life Space,  Healtheries, Bioglan, Mothernest, Fatblaster, Maxigenes, La Nature and Goodcombo etc; Australian and New Zealand Lanolin cream brands such as Lanolin Beauty, Pearlbe; Australian and New Zealand Milk powder and baby formula brands such as A2,  Bellamy’s Organic, NAN, Bubs Australia, Oz farm, Oz care, Caprilac, Maxigenes and Goodcombo; Australian and New Zealand Honey brands such as Comvita, Manuka Health, Streamland, Nelson Honey and Goodcombo; also we are number one wool product brand Minijumbuk and Slobber Beads distributor.

Nowadays, Blossoms BH Wholesale has earned widely recognition as a leading wholesaler and distributor for health and beauty products, especially in Australian and Asian markets. New office and warehouse have been set up in Chester Hill, an emerging business district in New South Wales.

Quick Facts

The Company

Blossoms BH Wholesale, a former wholesale division of Successfield Pty Ltd which established in 1994, has earned widely recognition as a leading wholesaler and distributor for more than 50 mainstream health and beauty brands from Australia and New Zealand. Working closely with these reputable brands, we have been doing much more than just selling the products. One-stop solutions provided by our sales and marketing teams also cover multichannel marketing, promotion, training and customer service, facilitating the sales in retail and enhancing the brand image / awareness.


With more than 20 years endeavour, we are not only working with our 21 health and beauty stores under Phoenix Beauty, but also establish a sophisticated distribution network all across Australia, serving more than 500 stockists including pharmacies, health food stores, beauty shops and souvenir stores. Meanwhile, we extend our business globally into New Zealand, China, Singapore, South Korea, etc. Through the cross-border E-Commerce channels, we are also supplying to major B2C / C2C platforms in China, such as Tmall Global, Netease, Vip.com, Kaola.com, JD Worldwide, Suning.com,  etc.


1994 Blossoms started its wholesale business for health and beauty products in Eastwood, a suburb in northern Sydney.

2013 Blossoms BH Wholesale was established and moved into a wholly-owned new office and warehouse (more than 2,000 square meters) in Rhodes, a business district in western Sydney.

2015 Blossoms BH Wholesale launched its cross-borders E-Commerce business with Free Trade Zones and main E-Commerce platforms in China

2018 Blossoms BH Wholesale moved into a wholly-owned new office and warehouse  in Chester Hill, NSW 2162.